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CASE STUDIES

EXPERIENTIAL x SOCIAL MEDIA 

Flixel Photos, an Apple Design Award-winning marketing technology start-up was building out their creative agency with a goal of increasing client work. Our business development engine kicked in and we connected Flixel to dozens of brands. On this particular execution, we partnered with the Television Academy and Chase to bring photos from the Emmy Awards, to life in real time. According to the Academy, we "produced some of the highest engagement of any content posted during the Emmy's weekend," garnering over 3MM earned media impressions.

SOCIAL IMPACT

Founded social impact platform: CHOCOLATE BAR (based on 6-year-old son’s “Chocolate Bar, the Book”) to raise money towards curing a rare disease. Manage all content marketing, publicity, social, outreach, merchandising, CSR, and promotions (Hershey, Whole Foods, Domino's, Johnson & Johnson, Barnes & Noble, etc.) resulting in deep global following and over $1.5MM raised. Books have sold in all 50 states and in more than 60 countries, while over 125 countries have interacted with the digital content pushed out over social. Global awareness and fundraising efforts from campaign have enabled a cure for a rare liver condition called Glycogen Storage Disease.

  • Facebook - White Circle
DIGITAL MARKETING

As part of restructuring Multicom across sales, marketing, creative, digital and editorial also drove strategic content digitization and monetization tripling revenue each quarter. Launched "Originals" strategy and released first film under new genre banner creating and executing digital only campaign that hit over 13MM earned media impressions.

BRANDED CONTENT

Responsible for corporate rebrand and managing the strategic positioning and execution of multi-platform franchise content. Collaborated with brands including WWE, Capcom, NFL, Sea World, Nickelodeon, Lionsgate, Hulu and others on plans for all properties including the creation and implementation of marketing strategies and content.

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